SINGAPORE: For Fariheen Faroukh, his love affair with buying and selling playing cards started when he was a young person.   

“My faculty was fairly close to Serene Centre, the place there was comics outlets and card outlets,” recalled the 38-year-old. 

“So one among my favorite issues to do after faculty was to go and head over to the comedian store to purchase comics or learn comics, and ultimately this type of grew into shopping for playing cards,” he stated. 

This included basketball playing cards in addition to these from buying and selling card video games reminiscent of Pokemon and Magic: The Gathering, stated Mr Fariheen. 

His curiosity in collectible playing cards waned through the years till about 10 years in the past when he found soccer playing cards from writer Futera, which mixed the collectibles with an internet sport expertise. 

He then got here throughout a card autographed by former Chelsea midfielder Frank Lampard, which he was in a position to promote on eBay for “a number of hundred {dollars}”. 

“I sort of began actually getting again into it,” he stated. 

Regardless of that preliminary sale, Mr Fariheen – then a gross sales director – remained largely a collector till 2019, when he determined to take a sabbatical from work and turned to promoting playing cards from his assortment to generate income. 

This coincided with an elevated curiosity within the playing cards worldwide, which was additional heightened by international lockdowns amid the COVID-19 pandemic. 

This spurred him into turning into extra severe about promoting playing cards, describing it as a “very thrilling” enterprise alternative.  

READ: Gotta catch ’em all: Pandemic sends costs hovering for Pokemon playing cards

“I simply went into it whereas searching for a brand new position after my sabbatical. However ultimately, I discovered that I did not actually need to get into a brand new position and I assumed I’d as properly do that full time.” 

Mr Fariheen now runs Heenja’s Playing cards, promoting playing cards on-line from his residence in Hougang. 

A collection of playing cards that includes Nationwide Basketball Affiliation star Lebron James from Heenja’s Playing cards. (Picture: Zhaki Abdullah)

In between taking his three kids to high school and lessons, in addition to supervising their homework, he checks his eBay retailer for gross sales, mailing out playing cards to clients in addition to trying out new playing cards to purchase which could have the potential to extend in worth. 

Greater than a thousand playing cards – starting from soccer to Pokemon ones – are listed within the retailer, with costs starting from US$9 (S$12) for a card of English footballer Ben Watson to greater than US$100,000 for an autographed card of basketball star Michael Jordan. 

A couple of third of Heenja’s Playing cards’ listings are for four-time NBA championship winner Lebron James. 

“I sort of like what Lebron represents, culturally and socially, and in addition how wonderful a participant he’s,” stated Mr Fariheen. 

“It’s not simply in regards to the cash, you will have to have the ability to take pleasure in gathering a participant.”

READ: The cash-flush amateurs looking sport playing cards, purses and artwork


The costs of collectible buying and selling playing cards have skyrocketed globally over the previous yr, with an autographed rookie card for NBA star Luka Doncic promoting for US$4.6 million final month. 

This made the cardboard that includes the 22-year-old Dallas Mavericks level guard the most costly basketball card, based on a report by sports activities betting media outfit Motion Community. ​​​​​​​

In January, a 1952 card for the late baseball participant Mickey Mantle set the document for the most costly sports activities card bought, at US$5.2 million. 

The worldwide hype is just not restricted to sports activities playing cards. 

Late final yr, packing containers of 1999 buying and selling playing cards for online game franchise Pokemon had been reported to have been auctioned off for round US$400,000 (S$528,000) every. 

eBay sees a median of 119 buying and selling playing cards listed every minute, with virtually 45 million buying and selling playing cards bought on the location final yr alone. 

In response to the web market, gross sales for basketball and Pokemon playing cards in america elevated 373 per cent and 574 per cent respectively. 

READ: Ebay earnings beat on pandemic-driven surge in on-line purchasing; shares soar

The increase has been pushed partially by the COVID-19 pandemic, as motion restrictions prompted individuals to search for methods to spend or generate income on-line, stated Mr Fariheen. 

He additionally pointed to the affect of well-known traders who’ve been bullish on buying and selling playing cards, such as billionaire Mark Cuban and entrepreneur Gary Vaynerchuk, who stated in a 2019 weblog put up that sports activities playing cards would make a “nice various funding” over the following few years.

Soccer cards

Sports activities buying and selling playing cards are seeing a increase amid the COVID-19 pandemic, with some going for hundreds of thousands of {dollars}. (Picture: Mark Tan)

For Pokemon – which is celebrating its 25th anniversary this yr – one issue driving the demand is childhood nostalgia, stated Mr Fariheen. 

Kids who performed the Pokemon video games or watched the cartoons are actually adults with disposable earnings to spend on their hobbies, he famous.  

“Individuals are completely happy to purchase into their childhood, purchase into the nostalgia about what that they had after they had been rising up,” he stated. 

Choices reminiscent of fractional shopping for – the place collectors are in a position to purchase a small possession share in buying and selling playing cards and different memorabilia – have additionally made investing in such collectibles extra inexpensive and thus extra enticing, he added. 

Sports activities collectibles have additionally jumped on the non-fungible tokens (NFT) bandwagon. There are trackable digital collectibles reminiscent of these provided by Canadian agency Dapper Labs, which sells brief video clips of basketball gamers beneath the NBA High Shot model. 

Mr Fariheen stated he expects the curiosity in digital memorabilia to develop, though he expects many will nonetheless need to maintain on to bodily playing cards. 

“I feel individuals do need one thing they will contact, or have of their possession,” he stated. 

Everton cards

Playing cards that includes former Everton midfielder Morgan Schneiderlin from the gathering of Mark Tan, who’s a fan of the English Premier League group. (Picture: Zhaki Abdullah)

The collectible card craze has been additional spurred by celebrities, famous entrepreneur Mark Tan. These personalities embody athletes and influencers reminiscent of YouTuber Logan Paul, who began opening packs of collectible playing cards in on-line movies and is thought for sharing his fondness for Pokemon. 

Mr Tan, 30, began promoting playing cards as a polytechnic scholar to “make a few {dollars} right here and there”.

“After which I realised, hey, I’m truly fairly good at this … so I transformed it right into a profession,” he instructed CNA. 

“Mum didn’t actually prefer it, however after some time, she noticed I used to be actually obsessed with what I do.”

Mr Tan began buying and selling card retailer Gray Ogre Video games with associates in his early 20s earlier than shifting to Germany to behave as a purchaser for a retailer specializing in collectible card sport Magic: The Gathering. 

He travelled always, he stated, getting playing cards appraised or transporting massive orders from nation to nation, though the COVID-19 outbreak put a cease to this. Mr Tan stated the enterprise is now making an attempt to adapt to working beneath pandemic situations. 

His work affords him a whole lot of downtime, he stated, permitting him to run Staff Killer Store, a retailer in Geylang promoting buying and selling card video games in addition to promoting soccer playing cards on-line.

“We had been dropping cash for like the primary two years, first two-and-a-half years of the enterprise, however we had been simply doing it as a result of it’s our ardour,” he stated. 

Trading cards

Entrepreneur Mark Tan sells collectible buying and selling playing cards starting from soccer to Magic: The Gathering and Pokemon playing cards. (Picture: Zhaki Abdullah)

Mr Tan describes figuring out up-and-coming footballers and shopping for their playing cards as akin to being a expertise scout, singling out Norwegian footballer Erling Haaland as a viable “prospect” whose playing cards are more likely to go up in worth. 

A limited-edition card of the 20-year-old striker for Bundesliga aspect Borussia Dortmund bought for US$124,230 earlier this month. 

Gross sales of soccer playing cards on eBay jumped a whopping 1,586 per cent final yr, based on figures offered by the web public sale website. ​​​​​​​

Regardless of the game’s reputation in Singapore, gathering soccer playing cards has but to take off right here, Mr Tan famous, estimating that the variety of severe soccer card collectors is within the low tons of. 

“Individuals don’t know the worth of their soccer information relating to gathering soccer playing cards,” he stated. 

Mr Tan stated there’s a bigger native marketplace for Pokemon playing cards, pointing to the queues on the franchise’s retailer at Jewel Changi Airport and estimating that there could also be about 50,000 Pokemon collectors in Singapore. 

He stated that those that had been kids when the playing cards first got here out have now handed on their love of Pokemon to their kids. 

“I don’t see the Pokemon prepare slowing down,” he stated.

READ: IN FOCUS: Foot Locker crowds supply glimpse into cut-throat world of reselling sneakers


Regardless of the present increase, Mr Fariheen admits he has had his doubts about whether or not playing cards will proceed to be well-liked. 

“Whenever you start by gathering and probably not promoting, and you then go into it full time, you at all times surprise – how sustainable is that this as a full-time profession?” he stated.

Nonetheless, he believes that the marketplace for collectible playing cards has at all times been there, with patrons now seeing it as an funding on the identical degree as buying artworks. 

“There’ll at all times be doubts, however I feel I’ve seen sufficient curiosity out there, even in the course of the financial downturn, to see potential for the long-term,” he added.

Dr Ben Charoenwong, assistant professor of finance on the Nationwide College of Singapore Enterprise Faculty, described the excessive value of playing cards as a “self-fulfilling prophecy”. He famous that their costs are “solely nearly as good as what individuals count on future costs to be”. 

Costs could collapse ought to individuals’s expectations reverse, he stated, suggesting that this might occur ought to there be a damaging announcement a couple of buying and selling card producer, for instance.

“However usually, some discrete piece of stories, even perhaps as minor as somebody promoting a uncommon card at a loss, will get realised, then individuals out of the blue change their behaviour and valuations collapse,” stated Asst Prof Charoenwong. 

Potential traders ought to ask themselves if they’d be keen to purchase the playing cards even when they had been unable to promote them, he stated.

“The common one that doesn’t connect any private happiness to proudly owning the collectible itself ought to most likely keep away from collaborating out there, for concern that future anticipated costs can out of the blue collapse.” 

Whereas there could also be individuals seeking to money in amid the present hype, earning money off playing cards is tough work, warned Mr Tan, including he spends as much as 5 hours a day researching what playing cards may turn out to be priceless. 

“It takes analysis. A lot of my clients come and ask me for recommendation, like what do I put money into?” he stated.  

“I at all times inform them, I’ve these items that I am shopping for as a result of I feel they’re underpriced, however they are not all winners. Sure, there are winners every so often, however they are not all winners,” he famous, including patrons ought to have a real appreciation of the playing cards.

“Generally there are losers. Purchase the issues that you simply take pleasure in.”


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